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Brand & Culture
Strategy Consultant


There's more to branding than logos and colours. It's about uncovering what makes you, your team and your culture truly special so you can shine brightly on the outside as you do on the inside.

As your brand and culture strategy consultant, we'll team up to discover your unique strengths, build a solid foundation for brand clarity and growth, and unite your people around a common purpose. The result is a brand that not only stands out but also inspires and excites everyone both on the inside and the out.

FOR START-UPS, SCALE-UPS, SMALL-MEDIUM BUSINESSES, ENTERPRISE AND ESTABLISHED.

How I Add Value

Collaborating with me means unlocking the full potential of your brand and culture. I'm your trusted strategic partner and advisor, placing brand and culture at the heart of your business to align values, purpose and proposition.

 

I'll help you not only stand out in the market, but also thrive from within, driving employee engagement, brand advocacy, customer loyalty and authentic, sustainable growth.

Book your FREE 30-minute discovery call

Uniting Leadership Teams

I work closely with your leadership, making sure everyone is aligned with the company’s vision and goals, creating unity and understanding to enhance decision-making and drive cohesive action.

Clarity and Unity of Brand

I help clarify your brand’s message and ensure consistency across all touchpoints. This unified approach strengthens brand recognition and loyalty, making your brand easily identifiable and memorable.

Brand Distinction Through Culture

By integrating your unique culture into your brand strategy, I help you stand out from the competition. This distinction not only attracts customers but also resonates deeply with your team, creating a strong internal culture.

Driving Innovation and Growth

I facilitate innovation workshops and strategy sessions to inspire new ideas and drive growth. By encouraging creative thinking and strategic planning, we can unlock new opportunities and keep your brand ahead of the curve.

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My
'Eat The Whole Grapefruit' Process

DISCOVERY

In this initial stage, I dive deep into understanding your business, brand, and culture.

 

Through comprehensive assessments, interviews, and workshops, I uncover your unique strengths, challenges, and opportunities.

 

This phase sets the foundation for all our future work.

Comprehensive Brand and Culture Assessment

Change Readiness

Assessment

Competitive Analysis

 

Stakeholder Interviews, Focus Groups, Workshops and Digital Surveys

Cultural Fit Analysis

 

Customer Insights

Report

Discovery Report

STRATEGY & ALIGNMENT

Based on the discoveries, I develop a tailored strategy that aligns with your vision and goals.

 

This includes defining your brand’s core values, positioning, and messaging.

 

I also make sure that your leadership and team are aligned with the strategy, providing a unified approach to achieving your business objectives.

Brand Strategy Document

 

Brand Hierarchy 
 

Leadership Alignment Workshops 

Brand Positioning and

Narrative Frameworks

Strategic Customer

Experience Roadmap

Brand-Culture Fusion Programmes

Innovation and

Ideation Board 

IMPLEMENTATION

The final stage focuses on putting the strategy into action.

 

I work closely with your team to ensure smooth implementation, providing guidance and support as needed.

 

This involves executing the strategy across all areas of your business, monitoring progress, and making necessary adjustments to ensure ongoing success and growth.

Implementation Plan

Training and

Support Materials

 

Digital Feedback Surveys

 

Change Champions: 

Staff Training and Mentoring

Progress Reports and Adjustments

Ongoing Consultation

Additional | Marketing Strategy

Additional | Creative Direction

Let's chat about your requirements

BOOK A FREE 30-MINUTE DISCOVERY CALL
"Ryan has been in every way a huge support for our team. A diligent professional with bags of enthusiasm and experience to match and in every way reliable. Ryan comes equipped with thought-provoking ideas and is a whiz on all things culture alignment and brand engagement. 

Isabella Pearson

Partnerships Lead

"Ryan is a thoroughly engaging and multi-talented professional who gives you confidence from the very first conversation that he has grasped the key issues and will deliver the appropriate solution. I have the highest respect for his professional talents and for his relationship management skills."

Adrian Slater

Partnerships Director

"Ryan is an exceptional brand and marketing expert, and I am truly fortunate to have collaborated with him. His skills left a lasting impact on our success. I wholeheartedly endorse Ryan for anyone seeking a results-driven, creative and strategic professional in the field of brand management and marketing."

Scott Mackenzie

Commercial Director

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How We Can Work Together

RETAINER

Ongoing strategic support and consultation for continuous alignment and growth.

PROJECT

Time-bound projects focused on specific aspects of brand strategy, culture design, or experience enhancement.

FRACTIONAL

I become your fractional CMO/CBO or brand strategist for your business.

Brand-Culture Fusion 

BRAND DISCOVERY AND STRATEGY

Helping you uncover your unique strengths and setting up strong brand foundations for growth.

BRAND, CULTURE AND STRATEGY WORKSHOPS

Facilitating sessions to spark creativity and drive innovative solutions within teams.

CULTURE ALIGNMENT

Ensuring your company values and team efforts are aligned for cohesive and effective workplace dynamics.

BRAND-CULTURE AUDITS

Evaluating the alignment of brand values and company culture to create impactful brand experiences.

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